The Blue Oval goes hand in hand with quality, according to the J.D. Power and Associates 2010 Initial Quality Study. For the first time, the Ford brand has the highest initial quality among all non-luxury brands. Additionally, Ford moved to fifth place among all brands from eighth last year, the highest position the company has achieved since its 23rd ranking in 2004. Some of Ford’s most popular nameplates received top honors for their respective segments, including Ford Focus, Taurus and Mustang.
