Archive for the ‘Ford Taurus’ Category

‘Made in America’ Means Something Again

Thursday, June 17th, 2010

If there were any doubts about reports that the American auto industry is on the mend, they were laid to rest today with the release of J.D. Power and Associates’ 2010 Initial Quality Study (IQS). Domestic brands, as a whole, demonstrated higher initial quality than the imports for the first time in the study’s 24-year history. And, not surprisingly, Ford Motor Co. led the reformation.

Even before the Big Three went to Washington with their hats in hand back in the fall of 2008, Ford had been making sound decisions about the direction of the business. One of the pivotal moves it made was hiring Alan Mulally, the automaker’s current CEO, from Boeing. By focusing on the company’s balance sheet and leveraging its assets, Mulally was able to cut costs, put money in the bank and avoid taking government bailout money, unlike the other two big American automakers. While this endeared the brand to a financially strapped American public, it also gave Mulally the money needed to aggressively restructure the company and, more importantly, develop better automobiles.

Ford Ecoboost – Is Attracting Auto Enthusiasts

Thursday, November 19th, 2009

The Ford Taurus SHO has so far been another home run for Ford by bringing back the younger crowd into their showrooms to see what this EcoBoost hype is all about.

It might look good driving down road, sporting 19 inch wheels and a design that appears to pronounce itself as a commanding and powerful ride.  But that isn’t the only thing that has compelled them, it has an engine that just sounds really cool to talk about.  Direct injection, turbocharged, and suddenly you have a group who’s looking for great technology, and understands the advantages of forced induction.

Even if you didn’t know anything about the EcoBoost, when things like twin-turbo and all wheel drive come together in the same sentence you are bound to get something more than average.  As an enthusiast, the more technology you can pack into your car, the more it becomes a mission to learn what is behind it all.

People who are buying up the SHO’s are selling competing vehicles, and perhaps may be doing so because they lacked performance or even more likely, the aftermarket was unable to provide such a complete package in a way that was reliable and affordable.

The theory behind turbocharging and the technology to support it as a meaningful way to create more from less is where a lot of things are headed these days.  You get V8 power out of a V6, better mileage, and of course the coolness factor to impress the passenger when manifold pressure exceeds atmospheric pressure and you get pulled back into your seat.  Then being able to explain how that works, to someone who isn’t familiar with turbo vehicles, is part of the experience in owning the vehicle.

2010 Ford Taurus: Reinventing an American Classic

Friday, September 11th, 2009

Once a family favorite, the American full-size four-door sedan napped while the storm of imports, crossovers, and SUVs blew in. To revive its Taurus for life in the twenty-first century, Ford has endowed the 2010 edition with fresh thinking, modern engineering, and a wealth of contemporary content. Welcome aboard the recommissioned flagship of the Ford fleet.

Before we set sail, a quick recap of Taurus history might be helpful. With its debut in 1986, this nameplate brought aero design to the masses. The Taurus topped the car sales charts for five years starting in 1992, but the egg-shaped design that arrived for 1996 was less palatable. By the end of its second decade, Ford’s bull had lost its snort and was consigned to rental fleets. Following a brief hiatus, the nameplate resurfaced on face-lifted Five Hundred sedans and Freestyle crossovers for the 2008 model year. Finally getting its act together, Ford has buried the Taurus X (née Freestyle) and most of the baggage from the misbegotten Five Hundred era to launch the 2010 Taurus, which hits the streets late this summer, followed by a twin-turbo Taurus SHO.


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2010 New Car Premiere Event

Thursday, July 2nd, 2009

new_car_event1July 17th 2009 at 5:30pm
Come join us on July 17th for music, food & much much more. Enter for a chance to win a 2010 Ford Taurus.Test drive challenge the all new 2010 Hybrid Ford Fusion with prize giveaways for the best gas mileage Event Info.

  • Ford Credit Auto Financing
  • Ford Service Center
  • Ford Parts Motorcraft
  • Value Your Trade
  • Ford Commercial Fleet
  • Ford X-Plan
  • Great Deals